Apple has underestimated its strengths and popularity of AirPods, and now does not keep pace with the wishes of customers.
According to MyDrivers, wireless headphones diverge so quickly that the manufacturer does not keep up with demand and a shortage has already formed. As a result, Apple turned to Luxshare Precision, which produce AirPods, asking for double production. Thanks to this, the shares of the company, as well as its partners jumped in price.
At the same time, the manufacturer AirPods decided to play it safe and is already building a new factory to collect Apple wireless headphones.
It is noteworthy that the deficit of AirPods in November was predicted by Wedbush analyst Dan Ives. The expert predicted that various versions of AirPods will have a circulation of 65 million units by the end of 2019, and in 2020 sales will reach 85–90 million. Apparently, the expert’s predictions are coming true. In addition, according to Bloomberg, after Christmas, Apple shares rose 1.6%, reaching record levels.
In mid-November, Apple released an updated 16-inch MacBook Pro laptops with a “new” keyboard. But there were some complaints from users. True, this time the claim is not for the keyboard.
The forums have already gathered several hundred complaints about the sound. From the speakers of the laptops strange bangs, clicks and crackles sound when playing music, videos or when receiving notifications.
One of the users even recorded a video to visually show the problem.
Another user writes that he tested several laptops in the Apple Store, and such sounds were heard on three out of four.
Apple employees told several MacBook Pro owners that the company is aware of this issue and is already working to fix it. Most likely, you can solve it using the update.
By the way, recently Apple also confirmed the problem with the 13-inch MacBook Pro. At a charge level of 25% to 50%, the devices suddenly turn off.
If you encounter this, Apple advises you to close all applications and in sleep mode, leave the laptop on charge for at least 8 hours. But for this, the battery charge must be at least 90%. After that, upgrade to the latest macOS. If the problem persists, contact a service center.
At the annual Black Hat Security Conference in Las Vegas, Apple representatives announced the launch of an expanded reward program for vulnerabilities found in products.
Previously, the maximum reward for vulnerabilities found was $ 200,000, but now the company is ready to pay $ 1,000,000. This is the biggest award not only at Apple, but also among all technology companies.
This amount will be paid for vulnerabilities in iOS, which allow full access to the device without any physical interaction with the device. For errors found in macOS, tvOS, watchOS and iCloud, they promise up to $ 200,000. $ 500,000 can be obtained by identifying security flaws that allow hackers to gain access to user data.
To simplify the work of “white hackers”, Apple will highlight special smartphones on which some security measures are disabled. Everyone can try their hand.
Harris Interactive has conducted a study and ranked the most reliable smartphones.
Experts analyzed 130,050 cases of after-sales unplanned user calls at Darty, a large European retail chain of electronics. As a result, they made a list of models that most often and, conversely, rarely needed warranty repairs.
At the same time, cases were taken into account for an average two-year warranty period, in the USA – 1 year.
As a result, Huawei and its sub-brand Honor became the leaders of the rating. And it is Honor gadgets that head the list. In third place is the iPhone from Apple.
The Bloomberg publication, citing informed sources, reports that it has already begun production of processors for the new iPhone family, which will be released this fall.
This is a single-chip Apple A13 platform, made on a 7-nanometer process technology. Production is the company TSMC (Taiwan Semiconductor Manufacturing).
So far, only trial production has begun, but they are planning to launch a mass production by the end of this month. Therefore, the lack of chips from Apple just will not.
Recall that this year should also debut three models: iPhone XI, iPhone XI Max and iPhone XR2 (tentative names). The older ones will have a 5.8-inch and 6.5-inch OLED displays and triple cameras, the younger ones will have a 6.1-inch LCD display and a dual camera. According to preliminary information, the Apple A13 chip will be in all three.
It seems that Apple has gone black: the new iPhone is not in great demand, so their production had to be reduced, and at the beginning of the month it lost the status of a company worth $ 1 trillion. Now, Apple has ceased to be the most expensive public company.
What happens on the stock exchange
Shares of the company in recent days dropped to $ 172, which is almost a quarter less than just a few weeks ago. As a result, the market capitalization of the “apple” company fell to $ 747 billion.
But in the first place Microsoft has risen with a market capitalization of $ 753 billion. Since 2010, she could not “move” Apple to the bottom lines, and finally she succeeded.
However, after all, we note that the decline is observed in many (and Microsoft as well), only in Apple it is more rapid. Therefore, the primacy of Microsoft is still quite shaky.
Then Amazon and Alphabet breathe in the back, with $ 737 and $ 726 billion, and third and fourth places respectively.
It seems that Apple did not expect a cool reception of the “frameless” iPhone. The company from Cupertino reduced the volume of orders for the release of all three models in 2018, sources told The Wall Street Journal.
What is known?
In the case of the iPhone XR, production is no longer cut for the first time. According to some suppliers, Apple ordered the assembly of about 70 million devices from September to February, but by the end of October the plan was reduced by a third. Last week, partners received a notice of another decline. According to manufacturers of components, the company is simply not able to assess the demand for its smartphones. One of the reasons is the expansion of the line up to three models. Do not add clarity to the big picture and sales of devices of past generations.
Major suppliers of Qorvo Inc., Lumentum Holdings Inc. and Japan Display Inc. have already reduced their profit forecasts. There were no claims of weak demand for the iPhone, but Apple’s orders account for between a third and a half of the revenues of these companies. In the assembly shops of Foxconn, too, there were no hard-to-work jobs — the workers hoped to earn more at the expense of overtime, but the number of such shifts decreased.
The new iPhones are all good, except for the price: Apple smartphones have become really expensive.
The new flagship of Apple, the iPhone smartphone XS Max, visited the well-known benchmark AnTuTu and set a new record there.
In tests AnTuTu iPhone XS Max scored 372,106 points. He was a little ahead of the iPhone XS in 363,525 points. The smartphone runs on the latest A12 Bionic chip.
For comparison, the previous model A11 Bionic gained 230,000 points in AnTuTu. The most powerful Android smartphone lags behind the new leader by almost 70,000 points – Xiaomi Blackshark on the Snapdragon 845 chip scored 292,887 points in AnTuTu.
Popular resource “9to5Tak” shared information about the name of the new 6.5-inch iPhone.
What is known
Last week, the publication said that the regular version of the iPhone will be called the iPhone XS and, of course, everyone thought that the larger version would be called the iPhone XS Plus.
Apparently, this is still not the case. According to the new report, the older model will be named with the prefix Max. This is unusual for a company and it is not yet clear why it will take such a step. Nevertheless, we will find out all the details already at the presentation on September 12.
According to rumors, iPhone XS Max will be equipped with a 6.5-inch OLED-display. In addition, the novelty will receive a new Apple A12 chipset, 4 GB of RAM, a dual camera and, presumably, a version with two sim-cards.
On Twitter, the famous insider Benjamin Geskin has a new render of an unannounced iPhone XS smartphone.
The iPhone XS has a frameless space design, a very slim gold-colored case, a cutout on the display and a double vertical camera.
What is known
There is a rumor on the Web that Apple’s new flagships will not be the iPhone X and iPhone X Plus, but the iPhone XS. This applies to models with displays of 5.8 and 6.5 inches. It is still unknown how the version with a 6.1-inch LCD display will be called. The announcement of three new products is expected on September 12.